Retainer Agreement Template

Home/Contracts/Retainer Agreement Template

Monthly retainer agreement for ongoing service work, including scope of services, hours, deliverables, and renewal terms.

A retainer agreement establishes ongoing service availability and support for a recurring monthly fee. This template is useful for service providers, consultants, and agencies that provide ongoing advisory services, support, or project work to clients on a recurring basis.

When To Use

Use this template when providing ongoing retainer-based services such as marketing, legal, accounting, IT support, design services, or strategic advisory. It is commonly used for monthly retainers with varying hour allocations or recurring deliverables.

Template

Example

RETAINER AGREEMENT

Date: January 5, 2026

Service Provider:
Name: Bright Marketing Solutions

Client:
Name: Eco Wellness Brands Inc.

Services:
Digital marketing support including content strategy, social media management, email marketing, and advertising campaign oversight.

Retainer Fee: $2,500 per month
Included Hours: 20 hours per month of strategic and tactical work

Services Included:
- Social media content calendar and posting (3x weekly)
- Monthly email marketing campaign creation and management
- Campaign performance reporting and analysis
- 2 strategy meetings per month
- Ad campaign monitoring and optimization
- Slack workspace for ongoing communication

Unused Hours Policy:
Unused hours roll over to the following month (max 2 months accrual).

Monthly Deliverables:
- Performance report (due 1st of month)
- Upcoming month social content calendar
- Email campaign creative and deployment

Additional Services:
Hours beyond 20/month: $125 per hour
Custom design or development: Quote separately

Term:
Initial Term: 12 months
Start Date: February 1, 2026
Automatic Renewal: 12-month periods unless 30 days notice given

Payment:
Due on the 5th of each month via ACH transfer
Late Fee: 1.5% per month on overdue amounts

Termination:
Either party may terminate with 30 days written notice
No early termination penalty

Service Provider Signature: Jennifer Lee
Date: January 5, 2026

Client Signature: Michael Patel
Date: January 5, 2026

Frequently Asked Questions

What if we don't use all the retainer hours in a month?

The agreement should specify whether unused hours roll over, expire, or can be refunded.

Can we cancel the retainer at any time?

Most retainers allow termination with notice (typically 30 days), though some charge early termination fees.

How are additional services charged if we exceed the retainer hours?

The agreement should define hourly rates or project rates for work beyond the included retainer allocation.

Does the retainer fee increase annually?

Some retainers include annual increases, while others keep fees fixed. This should be documented upfront.

How often should we review the retainer arrangement?

Regular monthly check-ins help track progress, and semi-annual or annual reviews allow for scope adjustments.

Related Templates